There is only one applicable standard when it comes to measuring the accessibility of web-based content, and that is the Web Content Accessibility Guidelines (WCAG). WCAG is a universally accepted standard designed with the purpose of making the web more accessible to people with disabilities including blindness, low vision, deafness, hearing loss, learning disabilities, cognitive limitations, limited movement, speech disabilities, photosensitivity, and combinations of these disabilities.
Accessibility of content should be an important consideration for the instructional designer, and should be central to the design of any best practice eLearning project. Indeed, ‘accessibility’ should be the bare minimum standard applied in the creation of effective online training content. Where an online training package may be presented to people with disabilities, and/or when it necessary to ensure that an eLearning package complies with a universally accepted accessibility standard, the WCAG 2.0 guidelines must be applied.
The aggregation of the WCAG standard was developed by a committee of the World Wide Web Consortium (W3C), a publicly funded member-based organisation with a mission to ‘lead the World Wide Web to its full potential by developing protocols and guidelines that ensure the long term growth of the web.’ In addition to the WCAG, the W3C develop other standards such as HTML and CSS.
The first set of WCAG standards, developed in 1994, included 14 guidelines that included the need to provide text equivalents for non-text web-based content. By 2008, the guidelines evolved to WCAG 2.0, which expanded the scope and depth of the standard considerably. WCAG 2.0 is applicable to all internet-based content, including applications (both mobile and web) and documents. In 2018, WCAG 2.1 included additional provisions that accounted for technological advancements over the previous decade, particularly in relation to mobile devices. WCAG 2.1 adds to already existing criteria by incorporating provisions for people with low vision and cognitive disabilities, with the aim of ensuring digital platforms are inclusive for all users.
The WCAG standards are organised into principles (illustrated in figure 1 below):
WCAG 2.0 guidelines are organised into three levels of compliance:
Conformance at a higher level implies adherence to lower level requirements; for example, to reach a AAA standard, all requirements at levels A and AA must also be complied with.
It is important to recognise that achieving high compliance standards (Level AA and AAA) can be onerous and expensive to achieve. Striving for compliance at these levels should be undertaken after careful consideration of the target audience, the nature of the course, and context in which it is being delivered.Â
The WCAG 2.0 and 2.1 guidelines are comprehensive, as they are intended to cover the delivery of content through all forms of digital communication. This can make them confronting in their scope, and very time-consuming to navigate. The tabular information below provides a modified and simplified representation of the standards for use in the design and development of online training courses.
The guidelines in the table below are not a comprehensive representation of the complete WCAG 2.0/2.1 standard. If formal claims of WCAG compliance are required for legal or commercial purposes, the full descriptions and explanations of the standard must be applied.
A text version of the following eLearning WCAG table is provided below the image.
For blocks of text, provide a mechanism for:
WCAG (Web Content Accessibility Guidelines) is a global standard that ensures digital learning content is accessible to people with disabilities such as visual, hearing, cognitive, and motor impairments.
WCAG helps make eLearning courses usable for all learners by improving navigation, readability, captions, and compatibility with assistive technologies like screen readers.
WCAG is based on four principles: Perceivable, Operable, Understandable, and Robust (POUR). These ensure digital content can be accessed and understood by users with different abilities.
WCAG has three levels of compliance: Level A (basic accessibility), Level AA (recommended standard), and Level AAA (highest accessibility level). Most organisations aim for Level AA compliance.
Instructional designers can follow WCAG by adding alt text for images, captions for videos, keyboard navigation, clear headings, readable text contrast, and screen-reader friendly structure.